Understanding how candidates think and what they want is one of the most effective ways of making a successful hire so below are some interesting statistics which uncover exactly this.
Candidates are 2x more likely to respond to your emails if they’ve already interacted with your brand
If you email candidates who have never heard of you before, there’s a strong possibility that they won’t reply. Because it’s not always possible to speak to everybody you want to contact on an individual basis however, social media is a great way to promote your brand and enable candidates to get to know you. This means that when it comes round to emailing them, they will feel like they already know and trust you.
On average, it takes 27 working days to make a new hire
One of the reasons why it’s so hard to find top talent is because they don’t stay on the market for very long. The best candidates are in fact typically snapped up after just 10 days.
If you find that by the time you approach someone they’ve already found a new role, it may be time to update your recruitment processes. You should be constantly looking for new ways to optimise your hiring process and think about how you can shorten it and also use technology to help you.
64% of applicants will share negative application experiences
Regardless of whether or not candidates are successful with their application, you should always aim to contact them to let them know. This is crucial if you want to create a good impression of your company – especially now that so many people can spread the word via social media. Nearly two-thirds of candidates will report a negative experience to friends and family and 27% say that they would even actively discourage someone from applying for a job at a company they had a negative experience with.
60% of candidates won’t apply for a job is the process is too long
It’s understandable that you want to know as much about a potential employee as you can but ensure that the application process isn’t too long because a massive 60% of people are put off by this.
A candidate’s CV should be able to tell you everything you need to know about them and any additional information can be requested at the interview.
15% of candidates who have a positive hiring experience will put more effort into a job
Every part of your recruitment process should be well thought-out and executed with care. If you make your candidates feel good from the moment you contact them, they will instantly start caring for your company and will go that extra mile to ensure they do the best job they possibly can.
More than 75% of professionals are passive candidates
Don’t be afraid to contact people who aren’t actively looking for a new role because you could be losing out on a huge amount of talent. The vast majority of people are passive candidates and often all it takes it just a little push to persuade them to move to a new company.
If you would like help with any of your recruitment needs, please feel free to contact Choralis Consulting and we will be more than happy to assist.