There is no doubt about it, the world has gone crazy for anything internet related and nowadays, there is no way of escaping it. Whether it’s social media, online news, emailing or blogging – everyone is trying to get involved.
Whilst this is a brilliant way of communicating with others and opening yourself up to fantastic new opportunities, it does mean that people have had to adopt a whole new way of managing themselves and their company.
If you are an accountant running your own practice, chances are that you have a company website or are set up on at least one social media site. Even if you aren’t doing either of these things, other people are which means it’s vital to monitor what is being said about your business.
With 78% of recruiters checking search engines to find out more information about you, as an employee what you are saying and doing online also requires careful management. What kind of image are you portraying for yourself and your company? Who can see what you’re posting? Are your comments inappropriate or offensive and could they land you in hot water if your employer sees them?
As with anything, there are of course risks associated with joining social networking sites. However, when managed properly these platforms can provide endless benefits from connecting with long-lost friends to being approached with brand new jobs and business opportunities.
‘Protecting your online reputation: 4 things you need to know’ provides a scary insight into just how much your online reputation matters and how you can manage it successfully to safeguard the future of you and your business.